Author: Neil Schwennesen

Do you ever find yourself asking this question, “Why do I need a website for my business?” well, you are not alone. 

Websites are the new storefronts. 

They’re an essential part of any business, no matter what industry you’re in. It’s also the best way to reach out to potential customers who might not otherwise find you on their own.

Website designers are some of the most sought-after professionals since they can turn simple websites into lucrative businesses.  

Website design and build is a constantly evolving industry where new trends are continuously established. As a result, many different factors may influence the final price of your website design. 

Why do I need a website for my business?

There is a reason behind this question. Some small business owners mistakenly think they can save money by building their business website themselves using one of the many free platforms available today instead of using a professional website designer and developer like Standout Website Design Services.

Often, the business owner will soon discover that the money they thought they were saving themselves is costing them a far greater amount than if they had used the services of a skilled and well-resourced website professional.

Your well designed and researched website, generally speaking, will be your most effective and visible marketing tool in your business’s marketing plan. 

Digital marketing strategies are essential for any business, especially since most people these days turn to the Internet to research and find the products or services the need. 

Web users are constantly looking for products online.

Whether through search engines or social media sites, customers are looking for your products and services. If you have a website that uses keywords that potential customers might use when searching for your products or services, then the chances are that they’ll find you. 

A business website helps bring more customers to your business. 

More customers mean greater profits, and with more profits comes an opportunity to expand your business and increase your profits. This puts more dollars into your bank account. 

Many businesses have succeeded globally because of a website that reaches a broader audience and helps their company to increase sales.

You need a website if you’re serious about starting or growing your online business.

It may not be a shortcut to success, but it offers convenience for customers and clients who would otherwise have difficulty reaching you. Websites help businesses get their products or services in front of people who are ready to buy.

In addition, websites allow you to establish your credibility by offering helpful information about your business.

What is SEO marketing?

If your business wants to rank higher on search engine results pages, then you’ll want a professional website design and SEO marketing strategy in place.

SEO marketing is one of the best ways to improve your site’s rankings, and optimizing your website can help you rank higher on search engines. 

Do you need to hire a web designer or developer?

Websites allow businesses to communicate more effectively with their audiences, making it easier to attract new clients.

An effective website needs a professional design and layout, so you’ll need to hire a web designer or developer.

What does it cost to have a website built?

Web design agency costs vary widely depending on what services they offer and the size of your business.

Some Website Agencies offer cheap fixed priced packages and outsource their work to cheap overseas organisations.

There are also free platforms you can use and build a DIY website but do you have the knowledge and experience to build an effective website?

At Standout Website Design Services I will tailor the website design package for business after our initial consultation and discussion about the needs of your business. I will then present to you initial design and fixed price quote. If you need to add anything to the initial scope, naturally I will discuss this with you before proceeding and we will agree on any additional fee that may apply.

Remember to factor in additional fees for hosting, email services, and e-commerce transactions when you’re comparing the total costs of website design agencies.

Getting your site built is not as easy as it sounds. 

The cost of hiring a professional web designer will save you time and money in the long run.

There are some things to consider when it comes to website design costs. For example, a simple site with few pages will cost less than a complex, content-rich site. 

The time taken to conduct thorough and detailed Keyword research and analysis.

Providing well written unique content articles is essential to the success of a website. I do not use AI (Artificial Intelligence) written content using platforms like ChatGTP. Your content will be written and edited by human beings and then proof read by myself.

A professional web designers can set up your site, ensure it’s optimized with Search Engine Optimisation (SEO) and then regularly maintained and updated.

What is a responsive design?

Responsive design is a popular trend and requirement when it comes to modern website design. 

Responsive design allows websites to fit the screen of any device they’re viewed on, such as a smartphone or tablet. 

Responsive web design is a necessity if you’re going to have a website accessible on any screen size.

If you are looking for a small business website design, get in touch. We’ll be happy to help.

On-Page SEO or Search Engine Optimisation is such an important and essential part of your website design to improve its ranking on search engine results and to attract more relevant traffic or users to your site.

It primarily focuses on and encompasses the factors within your control such as:

Keyword Research: Selecting the right keywords is essential. These are the words or phrases that people type into a search engine such as Google or Bing to find information.

Quality Content: High-quality, original and unique content that provides the information that your readers are searching for in a well-written, interesting and informative format that is engaging.

Enhanced Relevance: On-Page SEO ensures that your quality content aligns with the keywords and phrases that your audience searches for. By researching and optimizing these keywords, the content on your website is more relevant to searchers’ queries. After all, if your website is about “Plumbing” then you want to attract users wanting to know about your plumbing services, not dog training services.

Improved User Experience: A website optimized with clear headings, logical structure, and relevant internal links is easier for visitors to navigate, reducing bounce rates and increasing engagement. This helps to create a great User Experience or UX.

Well Structured Website: There are many technical aspects to create and design a well-structured website that makes it easy for the user to find the information they are wanting with the least amount of time searching for it. This is why you engage the services of an experienced, knowledgeable and dedicated website design and development service like Standout Website Design Service

By leveraging both On-Page and Off-Page SEO, you can ensure that your website remains relevant, authoritative, and user-friendly, driving sustainable growth and competitive advantages.

Redesign your website is something people may do for a variety of reasons. When I say redesign, please understand that this can mean anything from changing colors and graphics to actually developing the site with an entirely different focus or programming code.

Updating your website can generally be much easier and cheaper than having a complete new website designed and developed. There are advantages and disadvantages to both and this is something that needs to be discussed with your website developer.

Through consultation, together we can make the right decision for your business.

The goal is to keep your existing users and then to attract new users so that you can improve your business.

Why use a Website Design Service to redesign your website?

If you are thinking about updating or changing your site yourself, it’s time to get started. DIY is an option but do you have the knowledge and skills to do this properly, undertake the necessary research and then the technical skills to execute the changes.

You don’t hire a mechanic to do your electrical repairs, you use an electrician. Engaging an well trained and resourced Website Redesign Agency who can provide the right advice and then execute the agreed plan leaves you free to service the needs of your customers and clients.

Remember, updating or redesigning a website is a necessary part of running a successful business.

If you have a business website and you want an honest appraisal and opinion of what needs to or should be done to improve it, ring or email Neil.

Redesigning a website can help with your small business SEO.

User Experience or UX is everything when it comes to a business website. UX is absolutely critical. As a web designer I am always focusing on this principle more than ever before.

Your business website should be

• Easy to navigate
• Easy for your users to find what they are looking for
• Intuitive and user friendly
• Easy to read
• Appeal to you customers
• Aesthetically pleasing

Website redesign process

The website redesign process is a collaborative effort where we sit down together so that I can learn about your business, your goals and aspirations for your business, what you like and don’t like about your current site and what you would like to see included in the website.

I will create a draft plan and undertake some initial research which includes an analysis of your current website.

I will then present my proposal which we will consider together. Once we have agreed on all aspects of the proposal I will provide you with a fixed quotation.

Once everything is agreed to, I will create the redesigned website for you. We will meet again to review your upgraded website. If necessary, I will make any essential adjustments and publish the website.

Why use a website redesign agency?

A website redesign agency will have the expertise and experience to bring your vision into reality. It doesn’t matter how big or small your company is, a professional web design agency should be able to give you precisely what you need to take things to the next level.

Website redesigning is one of those things that a business does because it’s good for business and will give your customers the best possible user experience..

Revamping a website can help you increase your revenue and improve brand recognition. However, there’s no reason to make changes on a whim; every decision needs to be carefully thought out and planned out first. We can help you come up with a redesign plan that will work to your benefit. 

Give Neil a call.

Website maintenance and security are an integral part of managing your website as you do with all parts of your business. Keeping your site up-to-date and running efficiently is as important as keeping your car in peak condition and roadworthy. You should take the maintenance of your website seriously.

There are a number of parts to website maintenance. These include

• Checking and Updating Website Security
• Checking and Updating Backup Systems
• Checking and Updating Software, Themes and Plugins
• Checking and Updating Internal and External Links
• Checking and Updating Search Engine Optimisation
• Checking Mobile Responsiveness

As you can see there is a lot to check, monitor and if required to update.

Website maintenance is not a luxury but an imperative part of your business management so that you can achieve success. By implementing a good maintenance regime you are minimising the risk of there being a catastrophic failure of your website. It is an investment in the long-term viability of your online presence.

Why should website maintenance be part of your website strategy? 

As mentioned above, if your site is not functioning as it should, it may turn visitors who are potential customers or clients away. Once a visitor leaves a website because of poor UX they rarely return.

The software that makes your website function as designed are regularly updated. If not updated, these can fail or malfunction affecting the performance of your website.

The search engine optimization (SEO) should also be regularly updated so that your website continues to be indexed and recognised by search engines. This can be done by updating current content or adding new content containing additional keywords and keyword phases

Proper website maintenance is essential so that your site is secure and always performing at peak levels the way it is designed to.

If you would like to discuss your website’s maintenance needs with me, Neil, please call me or send me an email.

We can develop a digital content strategy.

For example, if you have a blog on your website, there could come a time when visitors cannot see the most recent post. This would make people think that something was wrong with your site or that it wasn’t updated in months. We can find these issues before they happen and fix them accordingly. 

The developer may no longer support a plugin you use on your website and thus stop working or have security risks associated with it. We can keep up with all of these changes and update your website accordingly so that everything keeps working as expected.

There can be more than one reason for a site to experience issues. For instance, you may have had a data breach and now need to restore from backups or, worse, notify those involved about what has happened. We can help you figure out the best course of action and execute it accordingly.

We can also perform routine website maintenance to keep your site running smoothly and efficiently so that you aren’t wasting resources.

SEO maintenance services

SEO maintenance services will help improve site SEO. As SEO Experts, we keep up with the latest Google changes and other trends. This allows us to make sure your website is performing as it should be for both users, site owners, and search engines alike.

We also strive to provide relevant content to people looking for something specific or related to what’s on your site. A website is a tool for businesses to provide information about what they have to offer and who they are, but if no one visits it, it doesn’t matter how great a resource you’re providing.

Small business website maintenance packages

I can help you with your small business website maintenance. I have several packages that I can customize for your specific needs. As part of my small business website maintenance packages, I will check your site for broken links, update any outdated content, update your contact information, and search engine optimization. I also include monthly reporting to see what changes I’ve made to your site or if there’s anything specific you’d like me to address during the next month.

Our ongoing website maintenance services include full backups, malware removal, security scans & updates to any third-party software. We also make sure your site stays up to date with the latest web standards and technologies. If anything does go wrong, we provide an emergency support service. 

Get in touch!

I look forward to working with you on your small business website maintenance. Contact me today. I’d be more than happy to answer any questions you may have about maintaining your website.

The question “why redesign a website?” is actually two questions in one.

First, why is the business owner considering having a website redesigned and second, how does redesigning a website affect your business?

So, what takes place when website is being redesigned? A redesign by a professional digital marketing specialist, such as Standout Website Design Services, means that the website will looks fresh and achieve the goals of the business owner. In other words, the site will be given a facelift.

But does a website really need a new look? 

This will depend on why the change is being considered. For example, if the company’s logo has changed, a re-branding has occurred or if there have been significant changes in its products and services, then it usually makes good business practice to give the site a facelift. Here are some reasons for redesigning a website site.

Redesigning a website site after rebranding.

Your business may have been operating for many years and you have decided it is time to reflect a newer more modern image. Alternatively, you may have rebranded with just a new logo to refresh the business.

It then makes good business sense to update the website’s design and look to make sure that the new and improved elements such as colour scheme, fonts, style and images reflect the new desired business image.

The redesign could coincide with a marketing campaign to reflect this new “look” for your business to help drive customers to your products or services.

Redesign a website after a business change

Have the business ownership change recently or merged with another company? Maybe the business has grown and now offers additional or different services? If so, it is necessary to let your existing customers know and to encourage new customers to contact you to satisfy their needs. The website should evolve as the business does.

Website redesign due to technology changes

The business website may need to be redesigned and upgraded to reflect the use of current technologies. Old, outdated sites can become redundant if they have not been upgraded for a long time.

New modern devices have the technology to showcase your business. Using this technology to the advantage of your business makes great sense with an upgrade.

Add some updated small business SEO to the redesign should help your business website generate the leads and traffic you are seeking.

Why is website redesign important? 

Keeping your business website fresh, modern and up to date demonstrates to your existing customers and potential customers alike that you care about your business. The fact that you are willing to invest in website shows that they’re doing well and want to stay competitive. It also means that you care about your customers and want to give them the best possible experience. If your competitors are keeping their websites up to date where does this leave your business.

Website redesign services

If you are considering updating your business website and would like a FREE website consultation and appraisal please contract Neil and book an appointment.