Website maintenance and security are an integral part of managing your website as you do with all parts of your business. Keeping your site up-to-date and running efficiently is as important as keeping your car in peak condition and roadworthy. You should take the maintenance of your website seriously.
There are a number of parts to website maintenance. These include
- Checking and Updating Website Security
- Checking and Updating Backup Systems
- Checking and Updating Software, Themes and Plugins
- Checking and Updating Internal and External Links
- Checking and Updating Search Engine Optimisation
- Checking Mobile Responsiveness
As you can see there is a lot to check, monitor and if required to update.
Website maintenance is not a luxury but an imperative part of your business management so that you can achieve success. By implementing a good maintenance regime you are minimising the risk of there being a catastrophic failure of your website. It is an investment in the long-term viability of your online presence.
Why should website maintenance be part of your website strategy?
As mentioned above, if your site is not functioning as it should, it may turn visitors who are potential customers or clients away. Once a visitor leaves a website because of poor UX they rarely return.
The software that makes your website function as designed are regularly updated. If not updated, these can fail or malfunction affecting the performance of your website.
The search engine optimization (SEO) should also be regularly updated so that your website continues to be indexed and recognised by search engines. This can be done by updating current content or adding new content containing additional keywords and keyword phases
Proper website maintenance is essential so that your site is secure and always performing at peak levels the way it is designed to.
If you would like to discuss your website’s maintenance needs with me, Neil, please call me or send me an email.
We can develop a digital content strategy.
For example, if you have a blog on your website, there could come a time when visitors cannot see the most recent post. This would make people think that something was wrong with your site or that it wasn’t updated in months. We can find these issues before they happen and fix them accordingly.
The developer may no longer support a plugin you use on your website and thus stop working or have security risks associated with it. We can keep up with all of these changes and update your website accordingly so that everything keeps working as expected.
There can be more than one reason for a site to experience issues. For instance, you may have had a data breach and now need to restore from backups or, worse, notify those involved about what has happened. We can help you figure out the best course of action and execute it accordingly.
We can also perform routine website maintenance to keep your site running smoothly and efficiently so that you aren’t wasting resources.
SEO maintenance services
SEO maintenance services will help improve site SEO. As SEO Experts, we keep up with the latest Google changes and other trends. This allows us to make sure your website is performing as it should be for both users, site owners, and search engines alike.
We also strive to provide relevant content to people looking for something specific or related to what’s on your site. A website is a tool for businesses to provide information about what they have to offer and who they are, but if no one visits it, it doesn’t matter how great a resource you’re providing.
Small business website maintenance packages
I can help you with your small business website maintenance. I have several packages that I can customize for your specific needs. As part of my small business website maintenance packages, I will check your site for broken links, update any outdated content, update your contact information, and search engine optimization. I also include monthly reporting to see what changes I’ve made to your site or if there’s anything specific you’d like me to address during the next month.
Our ongoing website maintenance services include full backups, malware removal, security scans & updates to any third-party software. We also make sure your site stays up to date with the latest web standards and technologies. If anything does go wrong, we provide an emergency support service.
Get in touch!
I look forward to working with you on your small business website maintenance. Contact me today. I’d be more than happy to answer any questions you may have about maintaining your website.
