The question “why redesign a website?” is actually two questions in one.
First, why is the business owner considering having a website redesigned and second, how does redesigning a website affect your business?
So, what takes place when website is being redesigned? A redesign by a professional digital marketing specialist, such as Standout Website Design Services, means that the website will looks fresh and achieve the goals of the business owner. In other words, the site will be given a facelift.
But does a website really need a new look?
This will depend on why the change is being considered. For example, if the company’s logo has changed, a re-branding has occurred or if there have been significant changes in its products and services, then it usually makes good business practice to give the site a facelift. Here are some reasons for redesigning a website site.
Redesigning a website site after rebranding.
Your business may have been operating for many years and you have decided it is time to reflect a newer more modern image. Alternatively, you may have rebranded with just a new logo to refresh the business.
It then makes good business sense to update the website’s design and look to make sure that the new and improved elements such as colour scheme, fonts, style and images reflect the new desired business image.
The redesign could coincide with a marketing campaign to reflect this new “look” for your business to help drive customers to your products or services.
Redesign a website after a business change
Have the business ownership change recently or merged with another company? Maybe the business has grown and now offers additional or different services? If so, it is necessary to let your existing customers know and to encourage new customers to contact you to satisfy their needs. The website should evolve as the business does.
Website redesign due to technology changes
The business website may need to be redesigned and upgraded to reflect the use of current technologies. Old, outdated sites can become redundant if they have not been upgraded for a long time.
New modern devices have the technology to showcase your business. Using this technology to the advantage of your business makes great sense with an upgrade.
Add some updated small business SEO to the redesign should help your business website generate the leads and traffic you are seeking.
Why is website redesign important?
Keeping your business website fresh, modern and up to date demonstrates to your existing customers and potential customers alike that you care about your business. The fact that you are willing to invest in website shows that they’re doing well and want to stay competitive. It also means that you care about your customers and want to give them the best possible experience. If your competitors are keeping their websites up to date where does this leave your business.
Website redesign services
If you are considering updating your business website and would like a FREE website consultation and appraisal please contract Neil and book an appointment.
